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Business campaign guide

Airtime rewards and incentives for South African businesses

Give customers, employees or survey participants an airtime reward without collecting each person's network before you buy. AllNetAirtime supplies universal voucher PINs that recipients redeem through USSD.

Choose the reward value before the network split

A universal airtime voucher represents a chosen airtime value. The same kind of PIN can be redeemed for prepaid airtime on Vodacom, MTN, Telkom or Cell C in South Africa. You can order the quantity your campaign needs without allocating stock to each network in advance.

This is useful when the recipient list is still growing or you know who should receive a reward but not which network they use. Plan the voucher quantity and value, then choose how you will give each person their PIN.

Budget an airtime incentive campaign

Start with the number of rewards you intend to issue multiplied by the face value of each voucher. For example, 1,000 rewards at R20 have a combined voucher face value of R20,000. That example does not include optional SMS delivery or applicable USSD charges.

The universal PIN removes the need to forecast network-specific stock. You still need to forecast participation, choose the reward value, account for your delivery method and decide how your team will handle recipient questions.

  • Set the action that makes a participant eligible for a reward.
  • Choose a whole-rand voucher value from R2 to R999.
  • Estimate the number of eligible recipients and the required voucher quantity.
  • Include optional delivery and applicable redemption charges in the budget.
  • Review the current commercial terms on the business registration page before purchasing.

Customer promotions and purchase incentives

A campaign can offer a fixed airtime reward for an eligible purchase, sign-up or other approved action. Your team decides who qualifies, then gives that person a universal PIN. The recipient redeems the PIN from the phone that should receive the airtime.

AllNet supplies the voucher product and distribution options. Your campaign still needs its own eligibility rules, participant communications and process for approving each reward. A voucher order does not by itself run a competition or a loyalty programme.

Airtime survey incentives

Research teams can use universal airtime PINs to thank participants after an approved survey response. Set the incentive value and the approval criteria before distributing rewards, and retain a clear record of which approved participant received which allocation.

Keep reward administration separate from the survey answers. A completed survey, a PIN issued to a participant and a completed airtime redemption are different events. Clear redemption instructions give participants a practical next step after receiving their PIN.

Staff airtime rewards

Businesses can give the same voucher value to employees on different supported networks. An illustrative allocation of 100 R50 vouchers has a face value of R5,000, before separate applicable charges.

Decide who receives the allocation and when it should be distributed. Supply the redemption instruction with the PIN and a support contact for questions. Your team controls the staff programme; AllNet provides the airtime vouchers.

Distribute PINs through your existing workflow

Order and manage vouchers through the dashboard, export PINs for your own distribution, or use the optional SMS delivery service. SMS delivery needs the recipient's mobile number, although buying a universal PIN does not need their network.

For software integration, the universal airtime voucher API supports ordering and retrieval, with documented voucher-status queries. Keep order, SMS and redemption records distinct when reviewing a campaign: a delivered SMS is not proof that airtime was redeemed successfully.

Prepare your next campaign

Choose the reward value, estimated quantity and distribution method, then create a business account or contact Freepaid to discuss your requirements. AllNetAirtime is a Freepaid product.

For the recipient journey, read how to redeem a universal airtime voucher. For the product overview, return to AllNetAirtime universal airtime vouchers.